Culture & Coast .
Markets, wartime tunnels, and the wild southern coast — Okinawa's living history in one unhurried afternoon.
A compact, culture-rich circuit through Naha's arcades and markets, into the solemn wartime tunnels beneath the city, and out along the southern coast to a sacred coastal waterfall. Unhurried pacing, thoughtful storytelling, and plenty of photo-worthy stops.
The day.
- 10:00
Market arcades stroll
Wander covered arcades and bustling fresh markets — fish counters, meats, seasonal produce. Browse, soak up everyday island life, and if you wish, pick a seafood dish to be cooked on the spot for a true taste of Okinawa (pay-as-you-go).
- 12:00
Wartime tunnels & memorial
Step into the solemn underground corridors that illuminate Okinawa's wartime past. As you move through exhibits and tunnels, you'll learn about the resilience of the islands and the hardships endured during the Second World War.
- 13:30
Coastal waterfall & tide pools
Follow the southern shoreline to a historic waterfall and rugged tide pools. Pause for sweeping ocean views from a cliff, walk the cliff path, and learn why this spot is deeply respected by local communities. Non-slip boots provided for the final section.
- 15:30
Return & drop-off
Conclude the day with a comfortable private transfer back to the meeting point in central Naha.
The morning starts in the covered arcades — vendors calling, fish glistening on ice, produce piled in baskets that change with the season. Your guide knows the stalls and the people running them, which is the difference between browsing as a tourist and being walked into a market the way a local would.
Then it goes underground. The WWII tunnels beneath Naha are quiet places, and they should be. A short walk that carries weight. From there, the coast opens out — coral cliffs, tide pools, and a waterfall that drops straight into the sea. The kind of place locals know about but visitors rarely find.
The practical bits.
- Bilingual local guide
- Private transportation between sites
- Entry to scheduled sites (where applicable)
- Non-slip footwear for the coastal section
- Food and drinks (market tastings and any meals are pay-as-you-go)
- Personal purchases and souvenirs
- Personal insurances
- Comfortable walking shoes with good grip
- Sun protection (in summer)
- Small cash/card for tastings and market purchases
- Respectful spaces — the tunnels and memorial are solemn sites; modest dress and quiet conduct are appreciated.
- Walking is gentle, stop & start on mixed surfaces with short stairs/ramps.
- If you'd rather not eat seafood, alternatives are available for lunch. Let us know in advance.
- Group sign up discount available.
Full payment due at booking to secure your dates and reservations.
Full refund if you cancel up to 48 hours prior.
We build small, hand-walked trips and we'd love to take you out.
— The Evertrail crew
Price per person.
- 1 person
- ¥18,000
- 2 people
- ¥16,000
- 3 people
- ¥14,000
- 4 people
- ¥12,000
- 5 people
- ¥10,500
- 6 people
- ¥9,000
Per person
Have a question about this tour?
Send a note — dates, group size, dietary needs, anything. We usually reply the same day.
What guests said about this tour.
Read all reviews
The Culture & Coast tour with Aya and Yumi was fantastic! I really appreciated their focus on the experience, along with being so attentive and willing to explain and teach us at every step. It was so informative, I feel like I gained a whole new appreciation for Okinawa and the history of this great island. The pair were also working so well together professionally when they passed on knowledge, and they even learned from each other at times. It amazed me how open they were. There is so much knowledge to Okinawa. Other tours I've been a part of tend to dip into snapshots and photos at every turn and feel very detached from the experience, but this one will be memorable because of the attention and focus on our experience, whether at the fish market, the bunker, or the coast. I admit, I had many many questions, but they were patient and shared what they could openly, too!
My husband and I booked the tour with Things To Do Japan from 3-5 Feb 2026 (culture and coast tour). It was our first time in Okinawa and we were looking to experience Okinawa through the eyes of a local! Aya was our guide and she felt more like a good friend showing us around her beautiful Okinawan island home. Throughout the trip, she shared with us insights and stories not just about Okinawan history and culture, but also about her personal connection to Okinawa (which made the journey all the more personable and memorable! There's a saying that people make the place and we really loved how Aya embodied that with her passion for this island) Beyond exploring various breathtaking local hideaway spots, Aya's sincerity and hospitality made this trip to Okinawa worthwhile! Water boots etc were provided for water activities and we especially loved the spontaneous roadside stop for local fruits! On our last day there, we requested if it would be possible for transport to be arranged to drop us off at the airport and we were glad that Things To Do Japan were able to accommodate this request. Would recommend this company especially if you are tight on time planning your own trip to Okinawa and want a peace of mind Thank you Aya and David for a memorable first trip to Okinawa! <3
Thank you for a great time! I did the 2 day tour with day one being the Culture & Coast Half-Day (City Center → South Coast) and day two being the Half-Day Ocean Cave Exploration. It was very flexible and accomodating around my schedule. I really enjoyed the in depth explanations and experiencing all the spots we visited as well as the tours being filled with fun and laughter. I learned a lot about Okinawa, the culture, stories about the past and people of Okinawa, and was also able about to try a bunch of different food as well as visit local spots. It felt like a true local experience with hidden gems provided by friends. Recommendations for other things to do or places to visit were provided too. There was also some sick film photos taken during the tours. I recommend anyone seeing this to visit Okinawa and especially to book with @thingstodoin.jp to enhance their experience in Okinawa! I’m excited for the next time I visit Okinawa! Would book a different tour in the future!
